In March 2020, as the COVID pandemic started, artist Matthew Burrows launched the Artist Support Pledge online, on the image-sharing platform, Instagram. It was a forward-thinking response to the economic collapse that artists were about to experience – it works with the principle that generosity is infectious.
The idea is simple: artists post an image of their work on Instagram and tag it with #artistssupportpledge so that the pictures can all be found in the same place. They offer…