The other day, a friend told me she was sick of being bombarded with evangelical veganism on Facebook.
Posts that feel like they’re saying: ‘If you don’t become vegan, you personally are destroying the climate!’ ‘You must become vegan! Or you are a bad person!’
‘I got a message like that,’ she said, ‘and I suddenly had a very strong urge to eat a bacon sandwich. I don’t even eat bacon! I’ve maybe eaten one bacon sandwich in my life!’
Having done a lot of urgent-…