And they call it peace

News in Brief

In August, PN learned for the first time of PUMA Peace, one of the sponsors of the World Peace Festival 2011, which took place 20-27 August in Berlin (no one invited us!). Yes, that’s Puma as in the sportswear company. “Peace starts with me” is a new annual PUMA Peace commission, launched with seven short online films from international artists and filmmakers. Jochen Zeitz, CEO of the sportswear group, said: “At PUMA we feel that we are uniquely positioned to contribute to making the world a better place for generations to come.” Meanwhile, in another contribution to the concept of peace, it was announced in mid-September that Russian prime minister Vladimir Putin had been nominated for a Chinese alternative to the Nobel Peace Prize, the $15,000 Confucius Peace Prize.