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And they call it peace

In August, PN learned for the first time of PUMA Peace, one of the sponsors of the World Peace Festival 2011, which took place 20-27 August in Berlin (no one invited us!). Yes, that’s Puma as in the sportswear company. “Peace starts with me” is a new annual PUMA Peace commission, launched with seven short online films from international artists and filmmakers. Jochen Zeitz, CEO of the sportswear group, said: “At PUMA we feel that we are uniquely positioned to contribute to making the world a better place for generations to come.” Meanwhile, in another contribution to the concept of peace, it was announced in mid-September that Russian prime minister Vladimir Putin had been nominated for a Chinese alternative to the Nobel Peace Prize, the $15,000 Confucius Peace Prize.