by Gustavo Esteva
For some, Zapatista "leader" Marcos already has the same iconic status as Che. But in a few years time will commercial companies also be selling Marcos T-shirts, using and reducing him to yet another commodity: making the transition from cultured revolutionary to object in mainstream popular culture? And is he, and indeed Zapatismo, inspiring a culture of resistance, or cultural resistance? We asked Gustavo Esteva what he thinks.